This helps me understand whether a VSL funnel is the right model for your situation.
Professional services
Accountancy, legal, financial advice, consulting
Agency or specialist service
Marketing, design, development, HR, recruitment
High-value trade or contractor
Construction, property, specialist installs
Something else
I sell a service but do not fit the above neatly
Step 2 of 5
What is your typical contract or deal value?
This tells me whether the economics of paid acquisition make sense for your offer.
Under £1,000
£1,000 to £5,000
£5,000 to £15,000
£15,000 or more
Paid acquisition tends to work best when the contract value is high enough to cover ad spend and management costs comfortably. At this deal size the margins are usually too tight. You can still complete the quiz — I will give you an honest assessment at the end.
Step 3 of 5
How are you currently generating new business?
Knowing where you are starting from helps me understand what the funnel needs to do for you.
Mostly referrals and word of mouth
Consistent but I cannot control the volume
Organic social or content
LinkedIn, SEO, or similar — inconsistent results
Running some paid ads already
But they are not converting as well as I would like
No consistent system at all
Lead generation is unpredictable and stressful
Step 4 of 5
Are you able to commit to a minimum ad budget alongside the management fee?
All tiers require a minimum of £1,000 per month in ad spend, paid directly to the platform by you. This is on top of the management retainer.
Yes, £1,000 to £2,500 per month
Starting out — want to test and validate first
Yes, £2,500 to £5,000 per month
Ready to scale once the funnel is validated
Yes, £5,000 or more per month
Serious about aggressive growth across channels
Not right now
I cannot commit to ad spend at this stage
This service will not be the right fit without an ad budget — the funnel needs fuel to generate leads. You are welcome to complete the quiz and I will give you an honest response.
Step 5 of 5
Where should I send your result?
I will review your answers and get back to you within one working day with an honest assessment and a recommended next step.
You look like a great fit.
Based on your answers, this offer is well suited to your business. Here is the tier I would recommend as a starting point.
Recommended tier
Pipeline Engine
Two channels, multi-channel retargeting and fortnightly optimisation calls. The right fit for your deal size and ad budget.
I will also follow up by email within one working day to confirm your assessment and answer any questions you have before committing.
Honestly, not right now.
Based on your answers, this offer is not the right fit at this stage — and I would rather tell you that now than take your money and deliver poor results. I will follow up by email with some thoughts on what might make more sense for where you are.